Web-Enabled 3D interactive marketing and commerce: Web-enabled 3D interactive marketing

Web-Enabled 3D interactive marketing and commerce: Web-enabled 3D interactive marketing: The rapid development of Information Technology (IT) and advanced computer aided design make it possible for Hong Kong jewelry manufacture...

Web-enabled 3D interactive marketing

The rapid development of Information Technology (IT) and advanced computer aided design make it possible for Hong Kong jewelry manufacturers to upgrade their marketing capability from traditional face to face bargaining to web-enabled real time advanced 3D interactive marketing and commerce. The objective of this project is to develop a 3D real time Internet based Business-to-Business marketing model customized for Hong Kong small and medium sized jewelry manufacturing enterprises.

The system involves 3D computer aided design technology which allows real time rotation of the design for better viewing from any angle; standardized jewelry design templates including textures, colors, and various types of gems and settings. All of these are designed based on Internet technology. Buyers can customize their favor design and place order at any time anywhere. 

Therefore, this web-enabled 3D interactive marketing and commerce system can strengthen local jewelry manufacturers' competitiveness by lowering the cost of new product development and increase the market accessibility via World Wide Web.